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Construction

EFCO: Digital Transformation for Global Construction Operations

A complete enterprise-grade implementation built from the ground up
Services provided
Tech Stack
Salesforce Experience Cloud
B2B Commerce
ERP Integration
SharePoint Integration
Salesforce Experience Cloud
Sales Cloud CRM
Salesforce B2B Commerce
Executive Snapshot
Challenge
Disparate systems for ecommerce, CRM, pricing and logistics, and documents—plus a tightly coupled legacy ERP Project Plan—created slow handoffs and poor visibility from sales through fulfillment.
Solution
A unified Experience Cloud portal and Sales Cloud foundation: B2B Commerce storefront and Flow-orchestrated checkout, a custom Agreement/Segment domain model, CRM automation for teams and contacts, analytics for equipment lifecycle, and a secure SharePoint hub—with an integration layer that simplifies and decouples the legacy ERP.
Result
One enterprise platform from lead to job closeout: faster quotes and leases, clean data and governed addresses/currency, fewer integration issues, and transparent project status for customers and EFCO teams.

3 Legacy domains unified

5 Core integrations

50+ Custom LWC components

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Background & Challenge

EFCO supplies engineered formwork and shoring systems for complex construction projects worldwide. As customer expectations shifted to digital self-service, EFCO needed a unified portal that could sell and lease equipment, expose accurate project status, and centralize job documentation—all without fragmenting data across multiple tools.



The prior landscape siloed product browsing from pricing and fulfillment, and project teams relied on offline reports to understand allocations, shipments, returns, and on-lease quantities. Documents lived in SharePoint but were disconnected from the customer experience. EFCO set an ambitious goal: one platform where customers and internal teams collaborate from quote to job closeout.

Solution & Implementation

1. B2B Commerce Storefront

The storefront uses B2B Commerce APIs for catalog, pricing, and cart operations. Customers browse product content, filter with facets, and add to cart with **purchase** and **lease** options. Measurement preferences (Imperial/Metric) drive accuracy across specifications.
Checkout is guided through Flow with plug-in integrations for pricing, taxes, delivery, and inventory validation. Supports guest and authenticated users, with post-order summaries for transparency.

2. Project Equipment and Logistics

A project workspace surfaces the full equipment lifecycle—allocations, shipments, returns, and on-lease balances. Interactive tables enable drill-downs and export to CSV/PDF. Data is computed server-side for performance and delivered to LWCs for visualization.

3. Document Management With SharePoint

Customers and EFCO teams upload and access drawings, shipment docs, and submittals directly within the portal. A secure REST layer proxies SharePoint via named credentials, enabling uploads, folder navigation, and expiring links. This maintains SharePoint as the system of record while offering a seamless, contextual experience.

4. Sales Cloud and CRM Operations

The lead-to-opportunity-to-agreement pipeline is standardized. Trigger-driven services create key contacts, assign support teams, and propagate currency reliably. Address validation is asynchronous, and a Same-As utility ensures consistency across records. Result: cleaner CRM data, fewer manual steps, and tight handoff into fulfillment.

5. Agreement/Segment Domain Mode

Contracts are modeled via **Agreement** and **Segment** objects. Currency cascades from Opportunity, address validation runs before and after DML, and metadata toggles allow admins to safely enable or disable automations.

6. ERP "Project Plan" Integration

Legacy ERP is decoupled through a defined integration layer. Opportunities publish integration events; staging objects represent ERP data; and invocable Apex actions retrieve shipments, returns, and metrics.
Error handling and monitoring ensure visibility into failed integrations. ERP remains the source of truth, but project intelligence becomes accessible in real time.

Key Features Delivered
Faceted search and category browsing with personalized pricing
Project-aware cart with purchase and lease options
Wishlist management and bulk add-to-cart
Measurement-aware UI (Imperial/Metric)
Equipment lifecycle dashboards with CSV/PDF export
SharePoint file upload, folder navigation, and expiring links
Flow-based checkout with pluggable pricing, tax, delivery, and inventory validation
Sales Cloud automation for contacts, teams, and roles
Address validation and "Same-As" governance
Security-enforced Apex and trigger-handler pattern
ERP integration with event/status tracking and staging objects

Results & Outcomes

EFCO now operates a single digital front door for customers and teams. Customers self-serve quotes and orders, track shipments and returns, and collaborate on documents in one branded experience.
Field and inside sales have real-time job visibility, reducing manual coordination and improving data quality.

Key Impacts
Unified
Commerce, projects, and documents in one portal
Transparent
End-to-end equipment lifecycle visibility
Scalable
Config-driven, integration-ready architecture

The architecture emphasizes maintainability and adaptability. New tax, pricing, or carrier integrations can be swapped in without UI changes. ERP interactions are isolated behind invocable services, reducing coupling and improving observability.

Platform Architecture
B2B Commerce Storefront

B2B Commerce Storefront

  • Product catalog, search, cart, checkout, order summaries

Core Platform (Salesforce Experience Cloud)

  • Apex services and Flows
  • Trigger-handler pattern
  • Measurement and label utilities
  • CSV/PDF content exports
  • Agreement/Segment model and address governance

Sales Cloud CRM

  • Key contacts and roles
  • Support teams
  • Currency and territory propagation
  • Address validation and Same-As

Project Equipment

  • Allocations, shipments, returns, and on-lease tracking

Document Hub

  • SharePoint uploads, folder navigation, expiring links

External Integrations

  • B2B Commerce APIs (Catalog, Pricing, Carts)
  • SharePoint (Documents & Links)
  • Tax/Pricing/Inventory services
  • ERP Project Plan (Events, Staging, Monitoring)
“Elevate helped us regain momentum when our digital presence was slipping. Their team not only fixed our website but also gave us the tools to grow our reach online.”
— EFCO Leadership Team
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